4.05.2006
the hand stuck in the cookie jar
It can't be a coincidence that, just as I am launching this blog, today's mail brings an offer for a charter subscription to Cookie magazine. The glorified magalog debuted in December (though not before Si Newhouse was heard to call his newest venture's cover baby "too fat"). The very fact of Cookie's existence encapsulates everything that is at stake with today's parents, as is evident in the subscription pitch copy:
If you don't care about how to cut sandwiches into cute little stars...
If you've vowed never to dress your child in anything with a licensed character on it...
If you want everything you do and buy for your child to be the best it can possibly be, and nothing less...
COOKIE is the magazine for you.
The striving, the anxiety, the guilt, the addiction to consumption: All this, for just a buck an issue!
Of course I signed up.
If you don't care about how to cut sandwiches into cute little stars...
If you've vowed never to dress your child in anything with a licensed character on it...
If you want everything you do and buy for your child to be the best it can possibly be, and nothing less...
COOKIE is the magazine for you.
The striving, the anxiety, the guilt, the addiction to consumption: All this, for just a buck an issue!
Of course I signed up.
